制约一次性餐具更快发展的因素有哪些?

制约一次性餐具更快发展的因素有哪些?

网址:http://www.qiluxinke.com 手机页面二维码 2021-04-16 17:18:33    

调查结果显示,我国的一次性餐具使用范围大多集中于一线城市,而中小城市很多餐饮企业依然在使用消毒餐具,关于正规一次性餐具的使用效果、健康安全性能已经得到人们的认可,那么为什么这些饭店仍然没有采用这种更受追捧的产品呢?关于一次性餐具发展的制约因素,可以从生产厂家、经销商、使用单位这几个方面进行分析。
The survey results show that the use of disposable tableware in China is mostly concentrated in the first tier cities, while many catering enterprises in small and medium-sized cities are still using sterilized tableware. The use effect and health and safety performance of regular disposable tableware have been recognized by people, so why do these hotels still not use this more popular product? The restrictive factors of the development of disposable tableware can be analyzed from the aspects of manufacturers, distributors and users.
首先是一次性餐具生产厂家的良莠不齐,众所周知,新事物出现并得到认可后,必然会吸引商人的投资热情,一次性餐具出现后,同样带动了大批投资者开办工厂,这本身是市场发展的正常规律,然而食品加工业的高标准要求,让许多厂家在生产资质上就达不到要求,因此小作坊式的偷偷生产成为行业一大问题,又因为该产品作为快速消费品的特性,小厂家经常会出现不能及时供货的情况,更遑论对加盟商的扶持政策了,让加盟商或餐饮企业怨声载道,使行业源头的信誉受损,成为制约产品更快发展的关键因素之一。
First of all, disposable tableware manufacturers are mixed. As we all know, when new things appear and are recognized, it will inevitably attract businessmen's investment enthusiasm. After the emergence of disposable tableware, it also drives a large number of investors to set up factories, which is the normal law of market development. However, the high standard requirements of food processing industry make many manufacturers fail to meet the requirements in production qualification As a result, the small workshop type of secret production has become a major problem in the industry, and because of the characteristics of the product as a fast-moving consumer goods, small manufacturers often can not supply goods in time, let alone the supporting policies for franchisees, which makes franchisees or catering enterprises complain, damages the reputation of the industry source, and becomes one of the key factors restricting the faster development of products.
                                   一次性餐具
其次是有的经销商对行业的认识不足,虽然各品牌厂家对产品有着较大的宣传力度,然而一次性餐具的更快发展还离不开经销商的努力,特别是前期,经销商需要去饭店等使用单位做一个更直观的宣传讲解,只有当市场基础打牢之后,才会有更多的餐饮企业主动联系经销商,而一部分经销商受到不良厂家信口开河的承诺,盲目的以为市场拓展很简单,更终与预期不一致就放弃了,导致该地区市场发展停顿不前。
Secondly, some dealers do not know enough about the industry. Although the brand manufacturers have great efforts to publicize the products, the faster development of disposable tableware can not do without the efforts of dealers. Especially in the early stage, dealers need to go to restaurants and other users to make a more intuitive propaganda. Only when the market foundation is solid, will more catering enterprises take the initiative to join hands They are dealers, and some dealers are promised by bad manufacturers, blindly think that the market development is very simple, and finally give up when they are inconsistent with the expectation, which leads to the stagnation of the market development in the region.
另外还有餐饮经营者的顾虑或利润的考量,饭店老板担心这种新型产品不足以让食客接受,诚然,目前的一次性餐具还没有让所有人都熟悉,不过凭借明星代言的地面推广,在等餐的时候,该产品就能够引起食客的兴趣,根据试用调查可以发现,基本上所有消费者没有出现对一次性餐具拒绝的情绪,反而是好奇居多,另外,传统消毒餐具不好监管的恶意压缩成本,让饭店在餐具上也有了一部分利润收益,餐饮经营者因此不愿意放弃这部分利益,实际上一次性餐具同样可以为饭店老板提供一部分差价利润,这是许多饭店经营者所不知道的。
In addition, there are concerns of restaurant operators or profit considerations. Hotel owners worry that this new product is not enough for diners to accept. It is true that the current disposable tableware has not been familiar to everyone. However, with the ground promotion of star endorsement, when waiting for a meal, the product can arouse diners' interest. According to the trial survey, it can be found that almost all consumers are familiar with it Instead of rejecting disposable tableware, most of them are curious. In addition, the malicious cost reduction caused by the poor supervision of traditional disinfection tableware makes the hotel have a part of profit on tableware. Therefore, the catering operators are not willing to give up this part of profit. In fact, disposable tableware can also provide a part of profit margin for the hotel owners, which is the main reason for many hotels What people don't know.

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